Although email marketing is not a brand new strategy, it is still a powerful and often overlooked tool for building and retaining your customer base. While email marketing was first on scene after the popularity of the Internet took off, it has not outgrown its uses. The infusion of new strategies ensures that email marketing campaigns remain on the cutting edge of technology. Make use of the reliable power of email marketing by taking a look at the following tips!
Personalize your emails wherever possible. As with marketing in general, the more personal you are, the more likely a customer will trust you and work or purchase with you. An example of this is including the reasons that they signed up for your emails if you know that information.
Know your audience and be focused. When you have some readers, try getting them to get their friends to sign up. By including a subscription link within your emails, your recipients can easily offer it to others they know will sign up. This is a great method to use to organically grow your base.
Use lots of different resources to learn about marketing through emails. Try to search out some books in libraries or some information online. You may also be able to find workshops in your area that will help you learn more about email marketing.
Try using A/B testing on your subject lines. Pick one email then send one half of them with one subject line and the other half of them with a different subject line. This strategy will show which subjects customers open, and which get ignored and sent to trash.
Try different email formats until you find what works best for you and your readers. Always place new offers and the most vital information at the top of the emails you send. Try to use different formats to find out which ones will work and which ones won’t. When you find your formula for success, stick with it. This helps your customers learn what they can expect from your business and where to find information that they are interested in.
Make sure your emails contain unique and informative content rather than simply promotional material. Provide subscribers with special access to informative articles not available elsewhere on your site. Make offers for your products that are exclusive to each reader. Send greetings for holidays or a personalized message for birthdays for instance.
Clearly posting an unsubscribe link is recommended. Don’t fail to provide an unsubscribe link and don’t bury it so deep in the text that it cannot be found. It is important that your customers feel in control and that they aren’t being forced into anything.
If you’d like your emails to feel more personal, try mixing up your format every so often. Try a plain text email if you typically send them in HTML format. This simplicity can create a more intimate appeal to your customers.
It still pays to use email marketing. If you take this article’s advice into consideration and stay on the lookout for more ways to innovate and improve your email marketing efforts, there is no reason the strategy can’t continue to serve you admirably for years and years.
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