Niantic Labs says live events for Augmented reality reach Pokémon Go contributed $247 million in tourism revenue this past year over three towns. The announcement on Wednesday was paired with the new schedule for 2020 events around Pokémon Go, Ingress Prime, and Harry Potter: Wizards Unite.
“On the past 7 Decades, live, real-world Events have been central to Niantic’s goal in leveraging technology to produce interactive experiences that foster discovery and exploration, lively and healthful lifestyles and lasting friendships,” Michael Steranka, Niantic’s senior supervisor for live events,” mentioned in an announcement. “Niantic’s large-scale real-world occasions have had a true and clear positive economic effect on tourism, bringing people from all over the world to get a weekend of experience.”
Niantic States the largest revenue generator Was year’s Pokémon Go Fest Chicago, which drove an estimated $120 million in tourism expenses by players, which included 64,000 attendees across the four-day event. That is triple the amount of participants from the inaugural Pokémon Go Fest Chicago from 2017, that suffered from acute cellular connection issues that made obtaining balances and playing the game hard.
Niantic has significantly improved its live Events infrastructure in recent decades since, as well as its occasions today go off mostly with no difficulties. The following Pokémon Go Fest, this one at the Italian town of Dortmund, attracted much more players this past year, totaling over 86,000 attendees, even though it finally produced just under $60 million in tourism revenue, Niantic states.
Nonetheless, the Business has established that it is Capable of tackling large-scale occasions today. It’s likely more festivals for The match in St. Louis and Philadelphia after this calendar year, and among Liverpool, England. Harry Potter: Wizards Unite can be getting its second lover festival, While Ingress is going to have a collection of events that occur simultaneously across Three times at the first half of this year.Catch on Pokemon go account.