Email marketing is one of the most effective methods of advertising today. Implement these tips if you are serious about starting an email marketing campaign.
Always get permission before adding someone to your email list. If people do not willingly sign up for your emails, you could reported for spam.
Use a couple of different subject lines to test which one has a better response. Send half of your messages with one subject, and half with the other. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.
It is very smart to include an opt-in button for people to sign up with you. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.
Marketing emails should contain very few graphics. Many email programs will block out graphics, making it a waste of time to utilize them. Also, a lot of these email programs may just send these emails directly to the junk folder if too many graphics are used.
Graphics can be used in email marketing, but only sparingly. Most email clients that are out these days will filter out images automatically. The result might be unattractive or unreadable messages. Use clear, plain text to convey the most important information, and use descriptive alt tags for any images that you include.
Prior to adding any person on your email listing, always ask for their permission. If not, consumers will think you are spammer and throw your communications in the trash. Your email host can even drop your service if enough people complain about your email spam.
Use email previewers to your advantage when using preheaders. A pre-header is the highlighted initial text of the email body, positioned at the top of the email. Many email clients show this text underneath the subject of the email, allowing the reader to get an idea of what the content is.
A very crucial, yet obvious, part of successful email marketing is making certain there are no mistakes in your subscribers email addresses. You shouldn’t be wasting time tracking down addresses and sending out more emails once you receive tons of messages that have bounced back due to invalid addresses. This is just a time waster.
Get your customer’s name when they sign up for your email marketing list. This way, you can customize each recipient’s email so that it addresses them individually, making your message seem more personal. This personal connection helps recipients feel visible rather than just one of the crowd of people who are receiving a bulk email. This will make them more interested in your emails.
Make sure that you understand all of the tips that have been presented to you. Make sure to reread this article as needed and keep it on hand for easy access. If you apply the lessons learned within, you are sure to achieve the goals you set for your business.
"I have been using two of the Top Pick online insurance leads providers you recommended and could not be happier with leads I am getting. I’m writing more business now than I have in years!"
"Just wanted to drop in and say thank you for the insight, your website saved me a lot of time and money by doing all the leg work for me by researching all of the best insurance leads providers. Thanks again."
"Both the quantity and the quality of leads that I'm able to get and close are beyond compare. I can't even consider this 'cold calling' because I know everything about my lead before we connect."
"TopPickLeads.com saves you time and money. If you're an agent and are considering purchasing Internet insurance leads and not using them, you are making a huge mistake."
"WOW is all I can say! I am very happy I found your website. My lead closing ratio is now at 10%, and they way things look I think I can get it to 20% with all of the appointments I have now."
"I have used TopPickLeads.com for auto insurance leads and have been very happy. Their lead sources are spot-on. When you have leads like these, your life becomes a lot easier. Thank you."
"Hello, just wanted to let you know I got the info and signed up with 2 of your suggested providers for auto insurance leads and got $200 in free auto leads with on and a huge discount with the other."
“Just wanted to drop in and say thanks for the provider picks, insight, and reviews. Your site saved me a lot of time and leg work for me and confirmed a lot of my own research."
"Excellent information and reviews. You really can't go wrong with your "top picks". I have been using all of them for several years now and can swear by them. No fear of agent competition either!"
TopPickLeads.com has been the best for final expense leads for us and great for getting the proper profiles that my agency requires. This has led to solid production and retention."
"Your services has worked out great!! I am writing almost one out of every two Final Expense leads I get from InsuranceLeads.com, if not every single lead! Thank you so much!"
"This is a place to get started on your quest for leads if you are just getting started. I've tried dozens of providers and your TOP PICK LIST is absolutely the best. Glad I'm right as always 🙂 "
"The life insurance leads from your top picks have been top notch. They are fresh, accurate, and laser-targeted. I can pick up the phone and close about 10% of the time which is EXCELLENT!!"
"I have been receiving mortgage life insurance leads from InsureMe for just over a week now and sor far I am very satisfied. I currently have more leads working than ever before."
"Hey Guys. Thanks for helping me find quality mortgage life insurance leads. I am really impressed with your service. As newbie, you pointed me in the right direction."
"I have tried NUMEROUS other lead sources and have been dissapointed with all of them... If only I had found your website sooner I could have saved myself a lot of time, frustration and money."
"In my 22 yrs in the insurance industry I've got to say that InsuranceLeads.com is the best health insurance leads provider I have used. I'm sure glad I found them through your website."
"Yours site is best business insurance lead sources of any site I have ever seen. It just take a minute of your time and you don't have to read on forever to get the facts. My hat is off to you."
"If you are currently purchasing Annuity leads and not using InsuranceLeads.com you are making a big mistake. The leads I have received are by far the highest quality in the industry."
My closing ratio is substantially higher with the leads I have acquired through TopPickLeads.com than through any other party or service. That says a lot about the lead quality and freshness."
"Tried all of your recommended providers and got my free leads. Closed my first three. Working on the others. Yes, I can confidently say I am going to keep getting my leads from your top list."