Reaching potential customers has taken on a whole new meaning since the rise of the Internet. Marketing, through email, will help you to build a relationship with your customers, and the tips you’ll read in this article are a great start for your campaign.
Craft one message that’s clear in every email. This can help to keep your customers from becoming bored or confused by information overload. Develop one key message and ensure it’s short and brief. Customers will be more likely to read, visit your site and buy, if they don’t have to sift through a lot of extra information.
Make use of A/B testing for variations on your subject lines. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.
You should always ask for permission before you add someone to your mailing list. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. Sending out bulk, unsolicited email to customers may also violate your ISP’s terms of service.
Don’t send emails to people who have not given their express consent. Spam emails will diminish your credibility within your customer base. Some people may be so put off by it that they may actually end up not wanting to work with you anymore.
It is very smart to have people double opt-in in order to receive email messages from you. This may appear like an unnecessary extra feature, but this can, in fact, ensure that only those who sign up who are genuinely interested and this eliminates trouble for your company.
Branding your business is important, and it needs to work with all of your marketing efforts. Because of this, you should design a template which lets you incorporate the company colors, logo, and other special fonts that are on your site. This helps readers quickly associate your emails with your overall marketing strategy.
Give your customer a clear choice to opt in to your email marketing, and an easy way to opt out, in order to build customer confidence. If you don’t have permission, people will not trust you and you will build a bad reputation. Some ISPs may even consider blacklisting you, which can have a negative impact on your business.
Get an object lesson in how not to run an email campaign by deliberately burying yourself in spam. Get a free email address, post this address all over the Internet, and watch how much spam you receive. Educate yourself on how these spammers are incorrectly using email marketing and go your own way. If you wish to have a brand that’s credible, take measures to be different from spammers.
Using the Internet for business has opened up several doors. Email marketing is still a relatively new way to market and every business can benefit from this by keeping their customers informed. Use the tips above to create an email marketing campaign.
"I have been using two of the Top Pick online insurance leads providers you recommended and could not be happier with leads I am getting. I’m writing more business now than I have in years!"
"Just wanted to drop in and say thank you for the insight, your website saved me a lot of time and money by doing all the leg work for me by researching all of the best insurance leads providers. Thanks again."
"Both the quantity and the quality of leads that I'm able to get and close are beyond compare. I can't even consider this 'cold calling' because I know everything about my lead before we connect."
"TopPickLeads.com saves you time and money. If you're an agent and are considering purchasing Internet insurance leads and not using them, you are making a huge mistake."
"WOW is all I can say! I am very happy I found your website. My lead closing ratio is now at 10%, and they way things look I think I can get it to 20% with all of the appointments I have now."
"I have used TopPickLeads.com for auto insurance leads and have been very happy. Their lead sources are spot-on. When you have leads like these, your life becomes a lot easier. Thank you."
"Hello, just wanted to let you know I got the info and signed up with 2 of your suggested providers for auto insurance leads and got $200 in free auto leads with on and a huge discount with the other."
“Just wanted to drop in and say thanks for the provider picks, insight, and reviews. Your site saved me a lot of time and leg work for me and confirmed a lot of my own research."
"Excellent information and reviews. You really can't go wrong with your "top picks". I have been using all of them for several years now and can swear by them. No fear of agent competition either!"
TopPickLeads.com has been the best for final expense leads for us and great for getting the proper profiles that my agency requires. This has led to solid production and retention."
"Your services has worked out great!! I am writing almost one out of every two Final Expense leads I get from InsuranceLeads.com, if not every single lead! Thank you so much!"
"This is a place to get started on your quest for leads if you are just getting started. I've tried dozens of providers and your TOP PICK LIST is absolutely the best. Glad I'm right as always 🙂 "
"The life insurance leads from your top picks have been top notch. They are fresh, accurate, and laser-targeted. I can pick up the phone and close about 10% of the time which is EXCELLENT!!"
"I have been receiving mortgage life insurance leads from InsureMe for just over a week now and sor far I am very satisfied. I currently have more leads working than ever before."
"Hey Guys. Thanks for helping me find quality mortgage life insurance leads. I am really impressed with your service. As newbie, you pointed me in the right direction."
"I have tried NUMEROUS other lead sources and have been dissapointed with all of them... If only I had found your website sooner I could have saved myself a lot of time, frustration and money."
"In my 22 yrs in the insurance industry I've got to say that InsuranceLeads.com is the best health insurance leads provider I have used. I'm sure glad I found them through your website."
"Yours site is best business insurance lead sources of any site I have ever seen. It just take a minute of your time and you don't have to read on forever to get the facts. My hat is off to you."
"If you are currently purchasing Annuity leads and not using InsuranceLeads.com you are making a big mistake. The leads I have received are by far the highest quality in the industry."
My closing ratio is substantially higher with the leads I have acquired through TopPickLeads.com than through any other party or service. That says a lot about the lead quality and freshness."
"Tried all of your recommended providers and got my free leads. Closed my first three. Working on the others. Yes, I can confidently say I am going to keep getting my leads from your top list."