Everyone today spends a lot of time on the computer and reading their email, so email marketing is one of the best things to do to make your company stand out. Read the article below for tips to help you grow your email list if you’re even remotely considering using email marketing.
Every email should contain one clear message. This can help to keep your customers from becoming bored or confused by information overload. Build one clear, concise point for each email. In the end, your customers will be thankful for being given the information in a concise and organized manner.
Keep your customers interested in your emails by offering promotions. This type of email marketing gives the readers value for participating, but it may also encourage them to refer their friends. Referral programs can be beneficial if you wish to increase the amount of readers that could become customers.
Utilize A/B testing to determine the most effective type of subject line. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. This strategy will show which subjects customers open, and which get ignored and sent to trash.
Do not send any more than a single email message a week. Chances are, your customers receive a ton of email everyday, just like you. Over time, they will start to “tune out” your email messages if they see them too frequently, wasting all of your efforts.
Avoid sending your email marketing near holidays. Most people will be busy celebrating and will not check their emails until they go back to work. This is not a hard rule and some holidays will require communications. These might include emails about Black Friday specials or other occasion-specific campaigns.
Try using fewer graphics in your email campaign. There are some email services and programs which block or are unable to display images, so you are restricting your audience if you rely on them too heavily. As well, emails that are heavily laden with graphics are often seen as junk or spam mail by email programs, meaning your email could land in a junk folder very easily.
Learn the things you should avoid by checking out what people think is spam. Make an email account, display it around the Internet, and look at the spam come in. No one wants that. Learn from their mistakes and correct any that exist in your own email campaign. Your brand’s credibility will be boosted if you separate yourself from spammers.
Do not send out emails that rely on images to deliver critical information. Many email clients won’t automatically show images. This might mean that your emails are unpleasant to look out, or can’t be read at all, because of the images that they contain. Always use clear text for the most important information you want to convey, and use descriptive alt tags for any images that you do use.
With everything you have learned in this article, it is important you take the time and digest all the information given. Consider printing this article off and rereading it as you draft your email marketing campaign to ensure you get the most you can from its contents.
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