If you aren’t sure how to increase your subscriber base, here are some ideas to get you started. Many people have trouble understanding the different ways to get people to opt-in to their email list, so continue on for some helpful advice on how to achieve this.
Test variations of your subject line via A/B testing. Pick one email then send one half of them with one subject line and the other half of them with a different subject line. This way, you can see which kinds of wording are successful at garnering a response and which kinds of wording fail to do so.
Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. While it may seem like overkill, it is a great way to guarantee that your customers actually want emails from you, which could save you from future trouble.
You should avoid sending too many emails; one a week is enough. Your subscribers are probably receiving tons of email messages every single day. If your emails arrive more than once weekly, subscribers are more likely to trash them without ever reading the content that you put so much time into.
Be persistent with your campaign. Persistence is a critical part of any email marketing strategy, but misplaced persistence can be quite damaging; so, make sure to understand the difference between good and bad persistence. Pushing customers who aren’t interested to read your content will never work.
Make sure that none of the really important information in an email is conveyed through an image file. Many email clients won’t automatically show images. This can make your messages ugly or even unreadable if they are too reliant on images. All images need descriptive alt tags and relevant information should be conveyed by plain text.
While in the opt-in process, be sure to ask for the names of your customers, especially their first name. If you have a name for each customer, you can send a personalized newsletter with the customer’s name. That personal touch helps your emails get more attention.
Be sure there’s an exit option for people who don’t want to subscribe any longer. You do have to pay for email marketing, but it is cheap. Additionally, spamming is a sure way to garner negative publicity at best and blacklisting at worst.
Add some personalized touches to your emails. There’s much more you can do aside from just using the recipients name in the heading. Use every piece of information your subscribers give you. Break your subscribers list down into smaller groups that share common interests and tailor different messages to appeal to each group as much as possible.
Test your emails across a variety of platforms for the most effective campaigns. Once you create a template that looks perfect from where you are, try it on a variety of browsers, operating systems and email clients. There way you message looks in Linux Gmail can be very different from how it appears in Windows Hotmail.
After reading this article, you now have a wealth of information that is sure to help your email marketing strategy. Put everything you’ve learned into practice so that you can reach your goals in no time!
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