Unfortunately, when someone hears the term “email marketing”, the word “spam” comes to mind, which is really off-putting. It is your job to create an entertaining, informative and effective email campaign that people will look forward to being part of and patronize the business of. Read on to discover some great strategies that you can put into practice today.
Do not send marketing emails to those who have not requested them. Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.
If you plan to use emails as a marketing tool, you must first gain permission from each customer you would like to include in your campaign. If you don’t, you could get a lot of spam complaints or lose customers for good.
Create one clear message per email. You should avoid boring or overwhelming customers with marketing emails which contain excessive content. Focus on a single message within your email and write a short copy which entices your customer to click through to read more. This will attract more readers which will translate to more customers. People like things to be simple.
Test out different subject lines with the A/B testing method. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. This way, you can see which kinds of wording are successful at garnering a response and which kinds of wording fail to do so.
Try to stay consistent. All of your emails should employ the same color scheme and feature the same logo. See to it that the font you’re using is readable. After receiving a couple of emails, individuals will begin to recognize and pay attention to them. Familiarity is extremely important in any business, especially email marketing.
Always get permission before contacting any customer via email. All unrequested emails are spam, whether or not that was the intention of the sender. You might also discover you are violating your ISP policy when you send emails to people who did not want to receive them in the first place.
It is very smart to include an opt-in button for people to sign up with you. This might seem difficult, but it will ensure that those are customers who want to get your emails. As a result, you are less likely to get in trouble in the future.
Your company’s branding should extend to the marketing you do through email. Since this is true, you should put time and effort into designing an email template that includes your logo and anything that sets you apart from the crowd. This will instantly let your reader know that the email came from your company.
It is important to think about who your audience is as you take the information that you have found here and translate it into a successful campaign. Find out what people want to see. What type of information do they wish to read? What will it take for you to convert those thoughts into sales opportunities? Use these answers to chart a course for yourself.
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