When business owners begin email marketing, they need to be certain that they understand the rules and manners involved. It is vital that your emails are professional and enticing. This article is filled with suggestions on email etiquette with your email marketing campaign.
If you plan on starting a marketing campaign via email, it is vital that you get permission from every single person you plan on contacting. If you don’t, complaints that you are spamming people will increase, and that may cause you to lose customers.
Each email should only contain a single topic. Keep the content down to a digestible amount of material. Throwing too much at a customer will overwhelm them. Focus on one topic per email and go straight to the point. Your customers will be happy that they’re not being bombarded with too much information.
Use gentle marketing language, not the “Hurry up and buy! Stay away from harsh sales techniques such as bombarding them with the need to immediately “Buy Now!” This is a very repeatitive way to go about things and you may be considered a spammer and lose a lot of customers. Your customers understand that you’re a company and therefore you have to sell your product, but they will respect you more if you do so in a professional way. You will create a better relationship with your customers and increase the likelihood of them utilizing your services or products.
To get customers enthused about getting your emails, give prizes away through your newsletter. This is an email marketing method that makes your subscribers feel like receiving your emails is beneficial to them, and will encourage them to get friends to sign up as well. As a matter of fact, referral programs are great ways to grow your email base at the same time you are growing your customer base.
Test out variations of what you want to use on your subject line by using A/B testing. Pick one email then send one half of them with one subject line and the other half of them with a different subject line. This way, you can see which kinds of wording are successful at garnering a response and which kinds of wording fail to do so.
Test the format of your email. The top of the emails should always contain the most interesting and important information. Trying out different layouts will help you find what works the best. When you find one that works, stick to it. This familiarizes customers with your emails and makes it easy for busy customers to find the most important parts of your emails.
The primary reason for email marketing is to lead customers to purchase your products or services. That means that every single email should bring readers closer to buying. Share information on a brand new product, talk about how to use an older product or offer a special promotion.
As this article has shown, it’s key for email marketing companies to follow proper etiquette. Remain courteous if you want your audience to stay interested in your emails. Apply this article’s advice to please your customers and avoid annoying them.
"I have been using two of the Top Pick online insurance leads providers you recommended and could not be happier with leads I am getting. I’m writing more business now than I have in years!"
"Just wanted to drop in and say thank you for the insight, your website saved me a lot of time and money by doing all the leg work for me by researching all of the best insurance leads providers. Thanks again."
"Both the quantity and the quality of leads that I'm able to get and close are beyond compare. I can't even consider this 'cold calling' because I know everything about my lead before we connect."
"TopPickLeads.com saves you time and money. If you're an agent and are considering purchasing Internet insurance leads and not using them, you are making a huge mistake."
"WOW is all I can say! I am very happy I found your website. My lead closing ratio is now at 10%, and they way things look I think I can get it to 20% with all of the appointments I have now."
"I have used TopPickLeads.com for auto insurance leads and have been very happy. Their lead sources are spot-on. When you have leads like these, your life becomes a lot easier. Thank you."
"Hello, just wanted to let you know I got the info and signed up with 2 of your suggested providers for auto insurance leads and got $200 in free auto leads with on and a huge discount with the other."
“Just wanted to drop in and say thanks for the provider picks, insight, and reviews. Your site saved me a lot of time and leg work for me and confirmed a lot of my own research."
"Excellent information and reviews. You really can't go wrong with your "top picks". I have been using all of them for several years now and can swear by them. No fear of agent competition either!"
TopPickLeads.com has been the best for final expense leads for us and great for getting the proper profiles that my agency requires. This has led to solid production and retention."
"Your services has worked out great!! I am writing almost one out of every two Final Expense leads I get from InsuranceLeads.com, if not every single lead! Thank you so much!"
"This is a place to get started on your quest for leads if you are just getting started. I've tried dozens of providers and your TOP PICK LIST is absolutely the best. Glad I'm right as always 🙂 "
"The life insurance leads from your top picks have been top notch. They are fresh, accurate, and laser-targeted. I can pick up the phone and close about 10% of the time which is EXCELLENT!!"
"I have been receiving mortgage life insurance leads from InsureMe for just over a week now and sor far I am very satisfied. I currently have more leads working than ever before."
"Hey Guys. Thanks for helping me find quality mortgage life insurance leads. I am really impressed with your service. As newbie, you pointed me in the right direction."
"I have tried NUMEROUS other lead sources and have been dissapointed with all of them... If only I had found your website sooner I could have saved myself a lot of time, frustration and money."
"In my 22 yrs in the insurance industry I've got to say that InsuranceLeads.com is the best health insurance leads provider I have used. I'm sure glad I found them through your website."
"Yours site is best business insurance lead sources of any site I have ever seen. It just take a minute of your time and you don't have to read on forever to get the facts. My hat is off to you."
"If you are currently purchasing Annuity leads and not using InsuranceLeads.com you are making a big mistake. The leads I have received are by far the highest quality in the industry."
My closing ratio is substantially higher with the leads I have acquired through TopPickLeads.com than through any other party or service. That says a lot about the lead quality and freshness."
"Tried all of your recommended providers and got my free leads. Closed my first three. Working on the others. Yes, I can confidently say I am going to keep getting my leads from your top list."