Salesman or Friend: Which Would You Prefer?
Building customers is the continued challenge for an insurance agent. Before you read more sales systems, ask how you view your prospective clients. Are they a potential commission check that may help you pay for your shiny new automobile? Or do you view them as potential buddies who you can help counsel them when they ask for it? The solution to this question will be the key to your success.
1.
Make friends not customers.
- The most effective way to build long term clients who will essentially bring you referrals is to build a relationship.
- If someone has an interest in vehicle insurance and you are able to find the correct fit, undefined attempt to sell him everything under the sun right then.
- What is crucial to them today will not be the week after next, but the month after next they may have a member of the family die and all of a sudden she or he has an interest in estate planning.
- Keep yourself in the advance guard of their mind by returning their calls when they call and checking on them about once each 6 to 8 weeks. Prove to them that you undefined just going to take their commission and run.
2.
Hold seminars and invite your current customers.
- undefined invite them; ask them whether they might be willing to speak shortly if undefined a great story to tell that ties into your produce.
- As an example, you helped a vehicle insurance customer understand the difference between private mortgage insurance, mortgage life assurance, and standard life insurance. This would be a great person to have in a seminar you are doing on buying a home. Your seminars undefined have to be on selling your produce. Supply a valuable service to your community and when they need something that they will search you out. This is a very effective way to get insurance leads.
The wobbly economy has many undefined shaking in their shoes. Be one of the confident ones undefined under no pressure to sell your products as you have established yourself as the go-to person for guidance. Being known commonly as a beneficial person rather than an insurance sales agent will bring you many more clients.
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