Archive for March, 2011
Video: The Importance Of Having Great Phone Skills When Calling On Insurance Leads
The Importance of Great Phone Skills Ken Peterson, CEO of Encharter Insurance knows that driving traffic on the web is good for business, but good marketing doesn’t stop there. In this interview with Tim Sawyer, Peterson talks about beefing up his company’s phone skills in order to make his sales team successful. As always if [...]
Video: Are You Using Youtube To Promote Your Insurance Business?
Making Money Using YouTube Scott Purves, president of Purves & Associates, is putting together video vignettes for his clients — for free. In this interview with Adam DeGraide, Purves talks about his foray into video production, and how YouTube has helped him market his business, gain new clients and generate insurance sales leads. Bookmark It
Video: How To Use A Blended Strategy For Your Insurance Marketing
No Rock Unturned: Using a Blended Strategy for Marketing Using SEO to drive organic growth and fuel recruiting efforts, Prostar Insurance principle Dave Whitfield talks with Tim Sawyer about how their young agency is able to be competitive by using technology and new age marketing to generate insurance leads for your agents. Bookmark It
Video: How To Make The Jump To Internet Insurance Leads
Jumping in with Both Feet: Making the Change to Internet Insurance Leads Heidi Holdam and Craig Forte of HG Insurance and Tax Accounting in Palm Beach, Florida, are coming off one of the most prosperous tax seasons they have had in years, which they attribute to an email marketing campaign they started a little over [...]
Video: Is IBM’s Watson Taking On The Insurance Industry Next?
IBM’s Watson: Insurance Jobs in Jeopardy? Recently, the TV-show Jeopardy’s two biggest champions were defeated by an IBM computer named Watson in a “Man vs. Machine” challenge. IBM engineers spent four years building the artificial intelligence that went into Watson but IBM has higher aspirations for Watson than game show player. The firm sees a [...]