You come here for help to buy the best insurance leads, but no matter how good those leads are if you cannot close them properly and turn them into a sale you are tossing aside your money. To ensure your leads turn into sales we have gathered a series of closing tips that can be of great value to you.
To begin with you need to avoid having high expectations and instead focus on being a good salesperson. Having set arbitrary goals or unrealistic expectations of sales will disappoint and discourage you leading to failure.
You also want to use your body of knowledge about different insurance options as an educational tool. Approaching your prospects as someone who wants to learn about the options and make an intelligent, educated choice will help build the trusting foundation you need to close a sale.
Remember all insurance leads over the Internet are from folks comparison shopping different plans. You will want to know what your competition is offering and clearly compare their plans to yours in helping the prospect understand the differences, and listen to what they say their needs are to help them select the correct plan.
Through listening to the clients and trying to educate them you can not only build up trust, but you can locate the right plan for them and use that as a way to close the sale. Giving the prospect exactly what they want is a fantastic closing hook.
The above tips assume you have made contact with your prospect and gotten them to communicate with you. Sometimes you need to work with email and send information in newsletters before you even get to communicate directly. Using an auto-sending program to send your leads newsletters about topics that are important to them can automate the process.
Modern consumers are Internet savvy. They know their way around and expect instant feedback. If you are buying leads or have set up surveys to generate your own leads, you need to be on top of them and respond quickly to any bites you get. First contact is critical to netting a sale.
Fast response to insurance leads coupled with having the knowledge they seek in order to make an informed decision. Most consumers select the agent who calls them first or second, and a slow response time puts you behind anyone who moves fast to reply.
Once you get that contact, have your solution ready to share. The individual has a problem, and you need to convince them you have the right answer to solve it. This means combining knowledge, sympathy, and a good ear with a drive to solve their urgent problem in the correct speedy fashion.