If you think that email marketing is no longer an effective tool, you are mistaken! While solicited emails have been around for as long as the Internet, that doesn’t mean it’s a dead form of marketing. There are new ideas, strategies and techniques that keep coming out to help your marketing be effective. Read the ideas included in this article to figure out how you can use email to your advantage.
Only send marketing emails to people who have requested them. If your readers are receiving messages that are unsolicited, they might mark your emails as spam. This hurts your reputation, and if there are too many complaints about your messages, you may get your IP address blocked.
Always obtain permission before you contact your customers via email. All unrequested emails are spam, whether or not that was the intention of the sender. You might be violating the policy of your ISP if customers begin receiving unwanted messages from you.
Keep in mind that the sole purpose of building an email list is to sell your wares. Your emails should make your readers want to buy your products. This can be accomplish by drafting messages containing facts about new offerings, that reveal new uses for existing products or that inform customers of available discounts.
It is smart to allow interested parties to double opt-in before receiving emails. It may seem like overkill, but by doing this, you can be sure that a person wants to receive your emails and that will make it harder for your email provider to get into trouble.
Avoid major email promotions around holidays like Thanksgiving and Christmas. During these times, people are likely to be preoccupied with personal issues, vacations, and inundations from various other outlets. Of course, there are always exceptions. For example, if you’re having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.
Give your customers more personal customization options at opt-in to increase the effectiveness of your email campaign. Allow your subscribers to choose the number of messages they would like to receive and how often, as well as what information they want to disclose. The greater amount of control that your customers have over this, the more comfort they will experience.
You need to get your customers’ permission in order to send them any correspondence by email. If you are not authorized to send them email, your customers will quickly lose faith in your business, which ends up giving your company a bad name. You may even be blacklisted, which really hurts your company’s credibility.
As indicated by this article, email marketing, despite its advancing age, is still and active and able technique. By taking these ideas to heart and staying current on news methods of email marketing, you can make sure that such campaigns produce solid results well into the future.
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