Getting Started With Email Marketing: Tips For Success

Are your email marketing attempts failing to get the results you would like? Have you heard about the profit potential of email marketing, but don’t have the expertise to put it into practice? This is the article for you! Below, are some great ideas to help you get started and improve your email marketing.

Only send emails to people that you know. Mailing recipients who are unfamiliar with you or your product may come across as spam. This will have them thinking if they know who you are or even care about what you are selling. Oftentimes, these suspicious emails go straight to the trash and you see no benefit from them.

Each email should have one clear message. Customers will be quickly overwhelmed if you are trying to cover too much material in one email. Only send one message and make it short within reason, easily getting to the point. Your clients will be happy to not have too much information.

Avoid spammy sales techniques, such as urgent messages that they need to “Buy now!” This is not a very effective approach. Not only is this approach redundant, the “spammish” nature will drive off both past and potential customers. Build a strong relationship with your customers to ensure they respect you and what you sell. Your customers will be thankful for this, and there’s a good chance they’ll make a purchase.

Use a number of different resources to learn everything that you possibly can about how to successfully utilize email marketing. You may find many books online and in libraries. You may even be able to find a local workshop or class to get hands-on teaching to help you learn.

In your email campaigns, utilize the least amount of graphics as possible. Since some email programs block graphics, any email which contains a lot of graphics will not display correctly to recipients that have these types of email programs. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer’s inbox.

Make sure that your customers give you permission before sending them correspondences via email. Failure to do so can lead to you losing customers’ trust and it will tarnish the reputation of your business. You may even be blacklisted, which really hurts your company’s credibility.

Look at spam to learn how to avoid looking like it. Create a free email address and post it publicly online; the spam should appear quickly. See what those emails are doing wrong and then change your strategy. Take measures so your emails look distinct from spam.

Email marketing is great, but it can only be effective if you use it properly. Now that you’ve read this article you know what it is you need to do to make email marketing work for your business. So make sure you apply all that you learned from this article to the best of your ability, and you should see results in no time.

  • "I have been using two of the Top Pick online insurance leads providers you recommended and could not be happier with leads I am getting. I’m writing more business now than I have in years!"
    Andre Villegas
    - San Diego, CA
  • "Just wanted to drop in and say thank you for the insight, your website saved me a lot of time and money by doing all the leg work for me by researching all of the best insurance leads providers. Thanks again."
    Marissa Jonston
    - Ft Myers, FL
  • "Both the quantity and the quality of leads that I'm able to get and close are beyond compare. I can't even consider this 'cold calling' because I know everything about my lead before we connect."
    Mark Hanson
    - New York, NY
  • "TopPickLeads.com saves you time and money. If you're an agent and are considering purchasing Internet insurance leads and not using them, you are making a huge mistake."
    Mark Toleson
    - Miami, FL
  • "WOW is all I can say! I am very happy I found your website. My lead closing ratio is now at 10%, and they way things look I think I can get it to 20% with all of the appointments I have now."
    Grace Steward
    - Sparta, TN
  • "I have used TopPickLeads.com for auto insurance leads and have been very happy. Their lead sources are spot-on. When you have leads like these, your life becomes a lot easier. Thank you."
    Jennifer Riley
    - Cincinnati, OH
  • "Hello, just wanted to let you know I got the info and signed up with 2 of your suggested providers for auto insurance leads and got $200 in free auto leads with on and a huge discount with the other."
    Brian Barrett
    - Hamilton, CA
  • “Just wanted to drop in and say thanks for the provider picks, insight, and reviews. Your site saved me a lot of time and leg work for me and confirmed a lot of my own research."
    Donna McKenzie
    - Washington, DC
  • "Excellent information and reviews. You really can't go wrong with your "top picks". I have been using all of them for several years now and can swear by them. No fear of agent competition either!"
    Michael Barille
    - Des Moines, IA
  • TopPickLeads.com has been the best for final expense leads for us and great for getting the proper profiles that my agency requires. This has led to solid production and retention."
    Denise Wallace
    - Metairie, LA
  • "Your services has worked out great!! I am writing almost one out of every two Final Expense leads I get from InsuranceLeads.com, if not every single lead! Thank you so much!"
    Marry Geraldos
    - San Francisco, CA
  • "This is a place to get started on your quest for leads if you are just getting started. I've tried dozens of providers and your TOP PICK LIST is absolutely the best. Glad I'm right as always 🙂 "
    David Spaun
    - Middletown, OH
  • "The life insurance leads from your top picks have been top notch. They are fresh, accurate, and laser-targeted. I can pick up the phone and close about 10% of the time which is EXCELLENT!!"
    Monica Sawyers
    - Ithaca, NY
  • "I have been receiving mortgage life insurance leads from InsureMe for just over a week now and sor far I am very satisfied. I currently have more leads working than ever before."
    Michelle Abel
    - Truth or Consequences, MX
  • "Hey Guys. Thanks for helping me find quality mortgage life insurance leads. I am really impressed with your service. As newbie, you pointed me in the right direction."
    Joseph Trailes
    - Boston, MA
  • "I have tried NUMEROUS other lead sources and have been dissapointed with all of them... If only I had found your website sooner I could have saved myself a lot of time, frustration and money."
    Mike Baker
    - Clarksville, TN
  • "In my 22 yrs in the insurance industry I've got to say that InsuranceLeads.com is the best health insurance leads provider I have used. I'm sure glad I found them through your website."
    Joseph Cambria
    - West Hollywood, CA
  • "Yours site is best business insurance lead sources of any site I have ever seen. It just take a minute of your time and you don't have to read on forever to get the facts. My hat is off to you."
    Christopher Jordan
    - Ft. Meyers, FL
  • "If you are currently purchasing Annuity leads and not using InsuranceLeads.com you are making a big mistake. The leads I have received are by far the highest quality in the industry."
    Steven Biggs
    - Seattle, WA
  • My closing ratio is substantially higher with the leads I have acquired through TopPickLeads.com than through any other party or service. That says a lot about the lead quality and freshness."
    Ed Walsh
    - Coshocton, OH
  • "Tried all of your recommended providers and got my free leads. Closed my first three. Working on the others. Yes, I can confidently say I am going to keep getting my leads from your top list."
    Danny Speers
    - Salt Lake City, UT

Post a Comment

Your email is kept private. Required fields are marked *

error:
Got a question?

Connected with operator.

Click ENTER to chat

Close More Leads, Faster...

Get the knowledge you need to acquire and close unlimited leads quickly and easy. Our free Lead Closing Guide gives you everything you need to succeed immediately.