Insurance agents once had to acquire commercial insurance leads through random home visits and phone calls that seldom promised any expected returns. The internet started the norm of sending emails to random companies for leads; however as most emails end up ignored this was rather impractical for insurance agents and companies. This is why it’s better buying business insurance leads, for the many benefits it offers.
Many businesses are today also in need of the right business insurance plan. However as commercial insurance leads are not well-maximized by insurance agents and companies, only few agents can tap into this large market. This is another reason why agents should buy business insurance leads.
There are many benefits associated with buying insurance leads which include not having to spend too much time, effort and money on email and voice marketing or on telemarketing. Once you buy commercial insurance leads, you are provided with the benefit of a list of pre-filtered leads that directly serve your intentions. As marketing of leads is made based on certain points like income bracket, geographic location and business size the leads generally guarantee results.
Moreover, if you generate your own leads, you end up with a loss if you don’t close a deal with the lead. However when you buy leads, the leads that are not related with your intentions end up replaced with other leads so that in the end, you don’t lose a single lead.
When you buy commercial business leads, you don’t actually get caught in contracts you usually end up with if you generate your own leads. This is because when you contact these leads, instead of ending up with cold calling, you can effectively convert these leads into policyholders.
An end to cold calling
In fact, some providers provide real time leads where prospects speak with you seconds after listening to the customized message you send to them. This rapid response means you get to speak with leads before they grow cold.
Moreover most paper leads need to receive at least 2-3 calls before they actually consider responding to your calls. However with real time leads, the buyer and seller are immediately connected which in turn reduces the chances of duplication and resale risks of paper leads.
Just make sure that while buying your commercial insurance leads that you buy it from a provider who provides you with detailed information like the complete business model, the business size, revenue generated here, count of employees and their present commercial insurance package.