Are You Using Email To Your Advantage? Don’t Miss These Top Marketing Tips

Do not send out unsolicited email messages. Sending emails to people who have never heard of you or what you have to sell is spam. They’ll consider your email spam, defeating your marketing strategy. Your emails will not even be opened. Do not waste your time emailing people you do not know.

You should not send out emails unless you have the authorization to do so from your customers. If people do not willingly sign up for your emails, you could reported for spam.

Before you send out emails, make sure to proofread them. You have to make sure all your newsletters and emails are letter perfect. Prior to sending each message, print a layout sample to ensure that the message appears as you intended. In addition, if links are included in your email, ensure that they work properly by testing them.

To get subscribes psyched up about your emails, offer special promotions and discounts that are only available for those on your mailing list. This type of email marketing provides readers with value for participation, and it provides them with encouragement to refer their friends. You can grow your email list by offering a referral program.

Use A/B testing of your subject lines to test effectiveness. Take one of your emails, and divide the mailing list in two. Send each half of the list the same mail, but with differing subject lines. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.

Test the different formats of emails. Always place new offers and the most vital information at the top of the emails you send. However, it is important to experiment with different formats to see which ones are most effective. When you find a format that is effective, stick with it. When you do this all of your customers know where they need to look for when searching for information they are interested in reading.

Consistency is key. Always make sure that your emails contain the same business logo, colors, and font style. Always use a legible font. Once you have sent a few emails, your recipients will be able to immediately recognize them, and will start to take notice. A recognizable brand is an important marketing factor, especially with email marketing.

It’s a great idea that you require people to double opt in if they’re wanting to receive emails from you. This may seem like a lot, but it guarantees that the person is interested in receiving emails, so it eliminates the chances that you or your email service provider gets into any trouble.

Email marketing should have the branding of your business. For this reason, you should be careful to develop a well-designed template for your marketing materials. Make sure to include your company logo, with color complimentary backgrounds, and professional fonts that are an accurate reflection of your brand. Doing so can help your readers to recognize your company instantly.

Take advantage of pre-header material to make the various email previewers work in your favor. A pre-header is the highlighted initial text of the email body, positioned at the top of the email. A lot of email clients will put this after the subject line of your email; this will grab the attention of your customers.

  • "I have been using two of the Top Pick online insurance leads providers you recommended and could not be happier with leads I am getting. I’m writing more business now than I have in years!"
    Andre Villegas
    - San Diego, CA
  • "Just wanted to drop in and say thank you for the insight, your website saved me a lot of time and money by doing all the leg work for me by researching all of the best insurance leads providers. Thanks again."
    Marissa Jonston
    - Ft Myers, FL
  • "Both the quantity and the quality of leads that I'm able to get and close are beyond compare. I can't even consider this 'cold calling' because I know everything about my lead before we connect."
    Mark Hanson
    - New York, NY
  • "TopPickLeads.com saves you time and money. If you're an agent and are considering purchasing Internet insurance leads and not using them, you are making a huge mistake."
    Mark Toleson
    - Miami, FL
  • "WOW is all I can say! I am very happy I found your website. My lead closing ratio is now at 10%, and they way things look I think I can get it to 20% with all of the appointments I have now."
    Grace Steward
    - Sparta, TN
  • "I have used TopPickLeads.com for auto insurance leads and have been very happy. Their lead sources are spot-on. When you have leads like these, your life becomes a lot easier. Thank you."
    Jennifer Riley
    - Cincinnati, OH
  • "Hello, just wanted to let you know I got the info and signed up with 2 of your suggested providers for auto insurance leads and got $200 in free auto leads with on and a huge discount with the other."
    Brian Barrett
    - Hamilton, CA
  • “Just wanted to drop in and say thanks for the provider picks, insight, and reviews. Your site saved me a lot of time and leg work for me and confirmed a lot of my own research."
    Donna McKenzie
    - Washington, DC
  • "Excellent information and reviews. You really can't go wrong with your "top picks". I have been using all of them for several years now and can swear by them. No fear of agent competition either!"
    Michael Barille
    - Des Moines, IA
  • TopPickLeads.com has been the best for final expense leads for us and great for getting the proper profiles that my agency requires. This has led to solid production and retention."
    Denise Wallace
    - Metairie, LA
  • "Your services has worked out great!! I am writing almost one out of every two Final Expense leads I get from InsuranceLeads.com, if not every single lead! Thank you so much!"
    Marry Geraldos
    - San Francisco, CA
  • "This is a place to get started on your quest for leads if you are just getting started. I've tried dozens of providers and your TOP PICK LIST is absolutely the best. Glad I'm right as always 🙂 "
    David Spaun
    - Middletown, OH
  • "The life insurance leads from your top picks have been top notch. They are fresh, accurate, and laser-targeted. I can pick up the phone and close about 10% of the time which is EXCELLENT!!"
    Monica Sawyers
    - Ithaca, NY
  • "I have been receiving mortgage life insurance leads from InsureMe for just over a week now and sor far I am very satisfied. I currently have more leads working than ever before."
    Michelle Abel
    - Truth or Consequences, MX
  • "Hey Guys. Thanks for helping me find quality mortgage life insurance leads. I am really impressed with your service. As newbie, you pointed me in the right direction."
    Joseph Trailes
    - Boston, MA
  • "I have tried NUMEROUS other lead sources and have been dissapointed with all of them... If only I had found your website sooner I could have saved myself a lot of time, frustration and money."
    Mike Baker
    - Clarksville, TN
  • "In my 22 yrs in the insurance industry I've got to say that InsuranceLeads.com is the best health insurance leads provider I have used. I'm sure glad I found them through your website."
    Joseph Cambria
    - West Hollywood, CA
  • "Yours site is best business insurance lead sources of any site I have ever seen. It just take a minute of your time and you don't have to read on forever to get the facts. My hat is off to you."
    Christopher Jordan
    - Ft. Meyers, FL
  • "If you are currently purchasing Annuity leads and not using InsuranceLeads.com you are making a big mistake. The leads I have received are by far the highest quality in the industry."
    Steven Biggs
    - Seattle, WA
  • My closing ratio is substantially higher with the leads I have acquired through TopPickLeads.com than through any other party or service. That says a lot about the lead quality and freshness."
    Ed Walsh
    - Coshocton, OH
  • "Tried all of your recommended providers and got my free leads. Closed my first three. Working on the others. Yes, I can confidently say I am going to keep getting my leads from your top list."
    Danny Speers
    - Salt Lake City, UT

Post a Comment

Your email is kept private. Required fields are marked *

You might also likeclose
error:
Got a question?

Connected with operator.

Click ENTER to chat

Close More Leads, Faster...

Get the knowledge you need to acquire and close unlimited leads quickly and easy. Our free Lead Closing Guide gives you everything you need to succeed immediately.